Yoast SEO

WP-ImmoMakler includes a comprehensive integration with the Yoast SEO plugin. The connection is activated automatically as soon as Yoast SEO is installed and enabled. No additional configuration steps are required.

Features at a Glance

Automatic SEO Defaults

When Yoast SEO is first activated, WP-ImmoMakler automatically sets appropriate default values for the property custom post type and all property taxonomies:

• Archive page: Title %%pt_plural%% %%page%% %%sep%% %%sitename%%
• Detail view: Title %%immomakler_seo_property_title%% %%sep%% %%sitename%%, Meta description "%%immomakler_property_title%%" %%sep%% %%immomakler_seo_property_description%%
• Taxonomy archives: Title %%immomakler_seo_termname%% %%page%% %%sep%% %%sitename%%
• Status and features taxonomies are set to noindex

Custom Yoast Variables

WP-ImmoMakler registers the following custom variables that can be used in Yoast title and meta description fields:

Variable	Description
%%immomakler_seo_property_title%%	Automatically generated SEO title for a property (e.g. “3-room apartment for rent in Berlin”)
%%immomakler_seo_property_description%%	Automatically generated SEO description (e.g. “Apartment for rent in Berlin: 3 rooms, 51 m2 living space, built in 1998, balcony, fitted kitchen, elevator.”)
%%immomakler_seo_termname%%	Generated term title for property categories
%%immomakler_property_title%%	Property title as transferred from the real estate CRM software
%%immomakler_seo_termname_plural%%	Plural form of the current property type (e.g. “Apartments” for “Apartment”), falls back to the singular form if no plural form is set

Tip

The SEO texts are generated during import from the property data and stored as post meta fields seo_title and seo_metadesc. How they are structured is set via templates with placeholders — see SEO Title and SEO Description. You can also manually adjust the texts in the property record within the WordPress admin area if needed.

Plural Form of the Property Type

The %%immomakler_seo_termname_plural%% variable outputs the plural form of a property type (e.g. “Apartment”) on its archive page (e.g. “Apartments”). Plural forms are already built into the plugin for every property type WP-ImmoMakler creates and require no further configuration in the backend.

Use %%immomakler_seo_termname_plural%% in a Yoast SEO title or meta description template for the property-type taxonomy, e.g. under Yoast SEO > Settings > Categories & tags > Property Types.

Caution

Yoast’s redesigned settings interface only lists Yoast’s own variables in the “Insert variable” dropdown. The %%immomakler_seo_termname_plural%% variable provided by WP-ImmoMakler does not appear in that list, so it must be typed manually into the relevant text field. It still works correctly afterwards — the most reliable way to check this is to open the affected property-type archive page on the frontend and inspect the <meta name="description"> tag in the page source, rather than relying on the Google preview in the Yoast settings (which only shows sample data, not a real property type).

Tip

For property types without a registered plural form, the variable returns the singular form. Developers add plural forms for their own property types, or change the shipped ones, with the immomakler_property_type_plurals filter, which passes the plural forms keyed by the property type name:

add_filter( 'immomakler_property_type_plurals', function ( array $plurals ): array {
  $plurals['Tiny House'] = 'Tiny Houses';
  return $plurals;
} );

Breadcrumbs

Breadcrumb navigation paths show the hierarchy of a page within your website. Google evaluates these paths and can display them directly in search results. WP-ImmoMakler fully supports the Yoast SEO breadcrumb feature.

Setting Up Yoast SEO Breadcrumbs

Navigate in WordPress to Yoast SEO > Advanced > Breadcrumbs and make the following settings:

1. Select the taxonomy to appear in the path between the “Properties” archive entry and the respective detail page — depending on your property offering and SEO strategy, property types, locations, usage types, or marketing types are suitable.
2. Set the starting point for taxonomy list views to “Properties”.
3. Enable the breadcrumbs.
4. Save the settings.

Displaying Breadcrumbs in List and Detail Views

WP-ImmoMakler can display Yoast SEO breadcrumbs above and below the property pages, provided the active theme does not already output them independently. The setting is available in the backend of your website (wp-admin) under WP-ImmoMakler > Settings > SEO/AEO/GEO:

• Show breadcrumbs in list view
• Show breadcrumbs in detail view

Note

Breadcrumbs must also be enabled under Yoast SEO > Settings > Advanced > Breadcrumbs. There you can also specify the taxonomy to be displayed in the breadcrumb trail.

Sitemap

Reference properties can be automatically excluded from the Yoast SEO sitemap. This happens when the setting Link reference properties in list view is disabled.

You configure the structure of the SEO title and SEO description in the backend of your website (wp-admin) under WP-ImmoMakler → Settings → SEO/AEO/GEO, along with the display of price information. The following filters override these settings in code — an overview of all template filters can be found under SEO Title and SEO Description.

PHP Filters

// Add price to SEO title
add_filter( 'immomakler_seo_show_price_title_desc', '__return_true' );

// Omit object ID from permalink
add_filter( 'immomakler_permalinks_append_objectid', '__return_false' );

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You might also be interested in

• SEO Title and SEO Description
• Google Indexing
• AI Features for SEO Texts
• Rank Math Integration
• Taxonomies